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We help organizations strengthen their ability to implement corporate strategy and initiatives: establishing stronger management-employee relationships that condition the behaviors necessary to build brands, improve performance and achieve business goals. Learn More
Re-establishing equilibrium
2010-02-24 One common yet treatable symptom of organizational instability - the likes of which is rampant in the wake of the global financial crisis and resulting recession - is a feeling of helplessness among employees.In company after company, we often hear people, many in senior management positions, complain about working against a set direction. What they're missing is something that reinforces their ... Read More Success Does in Toyota
2010-02-09 Who’d a thunk it! Six months ago Toyota was riding high, sailing along on its way to becoming the dominant global auto manufacturer while its domestic rivals were fighting to stay in business. And then it happened….You’ve heard and read about Toyota’s spiraling problems. Persistent complaints about sudden, uncontrolled acceleration grew into a tidal wave. Even the popular hybrid Prius fell vic... Read More It's 2010: How are you creating value?
2010-01-07 Happy New Year!Now that we are a few days into the 2010 and have begun acting on our resolutions, here's another one for consideration: How can we create more value for our organizations, our clients, our leadership, our staff and our colleagues?Going about improving one's value is often a multi-dimensional task, but here are some starter questions:What are you planning to STOP doing this year?Wh... Read More "We choose to go to the moon"
2009-12-30 President John F. Kennedy inspired the nation with his pledge to Americans that “we choose to go to the moon” in 1962. Was the goal ambitious? Yes. Did it seem attainable at the time? Maybe. But what he really articulated was organizational aspiration instead of decay, and a vision for the future instead of a checklist of past accomplishments. Kennedy’s ambitious goal was in fact, a north star for... Read More Best Reads: Holiday 2009
2009-12-17 Taking some time off in the next couple weeks? After all the festivities, you may enjoy sitting down to read a good book – one that informs your thinking and stimulates motivation for 2010.Here are a few recommendations:Trade-Off: Why Some Things Catch On and Others Don’t by Kevin ManeyFormer USAToday technology industry writer Maney explores the tension organizations face when deciding between t... Read More What if We Treated Employees Like Customers?
2009-12-16 “What if we treated employees like customers?” This simple yet profound question prompted Bernadette Wade, vice president for global internal communications at PepsiCo, and her team to first delve into the reasons why this doesn’t happen and then to explore ways that it could. This led to the second question in their process: “What if we developed a process for collecting employee insights that mi... Read More Maybe it IS rocket science!
2009-12-15 In a recent labor negotiation, two lawyers, one representing the bargaining unit and one representing the organization, went back and forth over contractual language, attempting to convince the other about its “intent” and the “spirit."At an impasse, one of the lawyers said, “It’s really all about trust. This is not rocket science.” "It's not rocket science" is an expression many of us use to exp... Read More The Age of Streams: Helping companies go with the flow
2009-12-09 When Steve Rubel, senior vice president and director of insights for Edelman Digital, spoke at the Edelman Change/EE Best Practices in Change and Internal Communications Summit last week, he demonstrated how today’s digital realities are playing out in the workplace. Steve also reinforced the immense potential companies have to successfully embrace these realities in how they communicate with the... Read More Summit 2009: Reframing the purpose
2009-12-07 At Edelman Change and Employee Engagement’s 4th Annual Best Practices Summit held Dec. 1, we shared a perspective on the state of our profession and business in general. Being a global firm, Edelman is able to see business, societal trends, socio-economic issues, and transformational changes all through the lens of what we call public engagement. For us, public engagement is the advancing of sha... Read More Highlights from our 2009 Summit...videos and podcasts coming soon
2009-12-04 On December 1, Edelman Change and Employee Engagement hosted its 4th Annual Best Practices in Change & Internal Communications Summit in New York. This year we offered a live video Webcast of the event, which was held in New York City, enabling the Summit to be a truly global event. We will be updating this page this month with videos, podcasts and summary insights from each of the speakers.Co... Read More
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