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We help organizations strengthen their ability to implement corporate strategy and initiatives: establishing stronger management-employee relationships that condition the behaviors necessary to build brands, improve performance and achieve business goals. Learn More
Missing the point
2010-06-22 One of our blog's readers recently shared with me an internal message from the CEO of a large, global organization (identity protected), which caused some concern. Here's the gist:Know Our StrategyListening to feedback from our all-employee survey last year, we have directed leaders across our businesses to make a concerted effort to present our strategy. Starting with me and my keynote presentati... Read More Consultative Approach to Communications
2010-06-21 Increasingly, communicators are expected to be more strategic and consultative in their thinking and way of working. But what does “consultative” mean? How can we incorporate a consultative mindset to be more effective business partners? My team recently conducted a workshop on this topic at a client’s global communications team meeting. Surveys revealed that despite ongoing communications, employ... Read More Is anybody out there?
2010-06-14 “Is anybody in there? Just nod if you can hear me. Is there anyone home?”Ironically, the Pink Floyd lyrics cited above come from a classic titled, “Comfortably Numb,” a fitting moniker for the collective reaction – or non-reaction – to many of today’s organizational communications. As purveyors of communications, we are always challenged to create compelling, relevant and strategic content. But, ... Read More Transforming corporate culture: our latest publication
2010-06-08 Corporate culture – how employees think, feel and behave are key drivers to a company’s success in today’s competitive marketplace. Not surprisingly, corporate cultures of industry leaders do not develop by accident. Rather, successful companies explicitly shape and define their corporate cultures to serve as effective enablers, helping them achieve their desired objectives.Our latest paper highli... Read More The mirage
2010-06-01 You know the drill. A group of senior execs gather in a conference room and spend hours selecting the right words to describe who and what they believe the company is/wants to become...better known as the infamous vision and mission statements.Once satisfied with their own handiwork, these same execs ensure the manifestos take on a life of their own.More often than not, the vision and mission qui... Read More "Is internal communication obsolete?"
2010-05-25 Every now and then a question comes up that stops you in your tracks. This one was posed during conference panel I was sitting on with three other professionals, and it truly had that effect.After pondering for a moment, my answer was, “it depends.”If you define internal communication in the traditional sense of “communicating (read: one0way) key company information at employees,” then the answer ... Read More Four new ways to engage employees using SharePoint 2010
2010-05-24 As SharePoint 2010 hits the market, organizations using this platform for their intranets unlock a host of new ways to encourage employees to share and connect with their peers. In a world where engagement increasingly depends upon these connections, such a tool can be invaluable. If you’re upgrading to SharePoint 2010 (or have access to other solutions with similar features), this may be the perf... Read More Why people care
2010-04-21 I attended my first NY Yankees game of the year last weekend. In addition to enjoying a terrific contest and the new Yankee Stadium, I was treated to an incredible experience away from the field. Let me explain.Throughout the game, pictures, videos, announcements, memories, signage, stories, history and player profiles were on display for everyone as the Yankee organization burnished its brand in... Read More The difference: Thoughts on Andrea Jung's presentation at Arthur W Page Spring Seminar
2010-04-16 When Avon Chairman and CEO Andrea Jung faced a major downturn in business, she deliberately rethought her perspective and role. She made key adjustments and changes in how she needed to lead in such an environment. One change she didn’t have to make was using communications as a strategic discipline in reformulating and executing a clear turnaround plan. The well-known CEO of the $11 billion “co... Read More Edelman 2010 Trust Barometer: Organizational communications in a multiple stakeholder world
2010-03-29 2010: the end of a decade, the start of a new era. As Edelman’s 2010 Trust Barometer shows, while trust has increased in the US, the shift is not significant. It is fragile, with 59 percent of informed publics aged 25-64 expecting corporations to return to “business as usual” after the recession. Furthermore, trust today is different. Corporate reputation is now based on trust and transparency a... Read More
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