January 2008
Engaging Employees in the Wake of Downsizing
Homeowners aren’t the only ones reeling from the recent sub-prime mortgage mess: Citigroup, Merrill-Lynch and Countrywide have all announced major layoffs in the wake of huge losses from writing down bad loans. Workforce reductions exact a very real impact on organizations, especially on the remaining workforce. Those employees must continue to generate revenue, profits, cash flow and growth – all while somehow remaining emotionally engaged, motivated and committed. How a company’s leadership communicates with and engages this critical audience can spell the difference between returning to full health and spiraling into bankruptcy. Read More...
August 2006
15 Ways to Bring Value to Your Company’s Town Hall Meetings
What you want: Employees exchanging lively dialogue with senior management. What you commonly get: Disengaged workers glued to their seats while leadership drones on about the company’s financial performance. Many organizations loosely use the term “town hall” to describe large employee meetings with leadership, but few such meetings actually evoke the back-and-forth interaction typical of true town halls. Yet, due to the potential for their conversational, let’s-break-down-the-barriers nature, employee meetings, when used effectively, can be an important part of a comprehensive employee engagement strategy. While there’s no one-size-fits all approach, we’ve identified 15 tips for helping communicators create a constructive dialogue between audiences and presenters. Read More...
June 2006
Pandemic Influenza Preparedness: Communication Amid Uncertainty
United States government officials reported recently that the dangerous H5N1 strain of avian influenza could reach our borders by the end of this year. This news has sent organizations, which have largely ignored the threat thus far, scrambling to design, evaluate and implement emergency-preparedness plans to deal with a potential outbreak of pandemic flu that could devastate the country’s workforce. Read More...
March 2006
What Every Company Can Learn from Fortune's 100 Best Places to Work List
The application process to become one of Fortune's 100 best companies to work for is arduous. According to the Great Places to Work Institute, a San Francisco-based consultancy that evaluates the submissions, of the nearly 1,500 companies that applied last year only 466 ended up completing the survey process. Organizations must survey hundreds of employees across all levels and answer a series of open-ended questions about the company's culture. Read More...
February 2006
Mobilize Your Employees to Build Organizational Trust
The results of Edelman's seventh annual Trust Barometer - a survey of nearly 2,000 opinion leaders across the United States, United Kingdom, France, Germany, Italy, Spain, China, Brazil, Canada, South Korea and Japan - shed new light on the factors that drive organizational and institutional trust, how technology continues to enable greater access to (and feedback about) information, and the changing credibility of spokespeople and the media. When it comes to employee communications, the study underscores the importance of developing trust from the inside out, creating more localized communications to engage employees, and reaching beyond employees to target other influential parties, including family members and retirees. Consider the following employee-related findings from the study. Read More...
July 2005
Managing Employee Bloggers
The rise of the blogosphere is empowering employees in ways not unlike the rise of labor unions in the late 19th and early 20th centuries. Although more subtle than those fundamental shifts in the labor-management dynamic, employee bloggers have, in some cases, tipped the balance of influence in their favor to establish levels of credibility with fellow employees and the public at large that many CEOs can only dream of. Employee blogs have helped enhance the reputation of their employers (as in the cases of Microsoft, Sun Microsystems and Stonyfield Farms). Conversely, companies have seen their reputations damaged by high-profile firings of employee bloggers (as in the cases of Google, Delta Airlines and Friendster). Read More...
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