Edelman Change and Employee Engagement
The organizational communications consulting practice of Edelman

Memo to Management : A periodic publication focusing on relevant topics of interest for management

Volume 2, Issue 2
Getting Together = Opportunity Lost? Why your next major management meeting will fail to educate, explain, provoke, or impact thinking and behavior…so why are you still going?
Think of the last off-site management meeting you attended. I’m talking about a big deal, two-or-three-day kind of meeting. Did you learn anything that tangibly inf luenced how you either thought or approached your job? Did you accomplish anything definable? Was it really worth your time? Read More...

Volume 2, Issue 1
The Real Value of Employee Research Is your management ready for the answer?
When Yum Brands wanted to evaluate the effectiveness of its management model in 2007, it conducted an employee-engagement survey – and its managers have repeated the process many times since then in restaurants across the country. As a Yum Brands spokesperson told The Wall Street Journal, employee research goes a long way toward determining if the right management practices are in place to maximize performance. Read More...

Volume 1, Issue 4
Are Your Employees “Working With The Volume Off?” Strategies to capture people’s attention, keep them engaged and increase organizational performance
Just when organizations have made improving relationships with employees a priority, they’ve encountered an interesting, sobering reality – employees aren’t listening. For decades, internal communications often has been perceived as a “feel good” or “soft” area for organizations. Through the years, the necessity for leaders to strengthen relationships with employees has risen to the point that it is now a pillar of competitive advantage. Read More...

Volume 1, Issue 3
Aspirin or Penicillin? Do your PR efforts focus on the symptom or the cause?
Imagine that instead of recommending an annual check up, your doctor says, “Just keep taking some aspirin and let’s wait until you’re really sick before you come to see me.” If, instead of recommending exercise and a sound diet, your doctor says, “Just take some vitamins and let’s not bother designing a healthy regimen until you’re overweight and have sky-high cholesterol.” Read More...

Volume 1, Issue 2
How accessible is your business strategy?
Senior leadership teams, boards of directors and CEOs spend an incredible amount of time thinking, developing, plotting and deciding on an organization’s business strategy. And, rightly so. There is no more important decision a company can make than on its direction, operating model, resource allocations and competitive positioning, all of which add up to its business strategy. But having acknowledged that reality how much of this “holy grail” is actually accessible to managers and employees, who for all intents and purposes are being measured on their ability to implement it successfully? Read More...

Volume 1, Issue 1
How Healthy Are Your Relationships? The Difference Between Connections and Relationships
One of the most common miscalculations people in business make today is to assume that because an organization can readily reach people through technology the connection itself results in effective communications. However, communication that is based on technology alone—in business parlance, “connectivity”—is unproductive and, worse, damaging to an organization’s health. To be effective, communications must be based on relationships. Read More...

 

 

 

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